RECONNECT | REINVENT | REIGNITE

Register for the Digital Dealer Virtual Experience to Reconnect, Reinvent and Reignite to view all of the on-demand content and visit the Virtual Expo Hall. Digital Dealer Virtual features the latest strategies and solutions, with live educational programming, as well as on-demand content available for streaming at your convenience. With more than 50 breakout sessions, powerful keynotes, virtual demos, networking sessions and more, this is a Digital Dealer Experience that you will not want to miss.

SHOW OVERVIEW

Learn why 98 of the top 100 dealer groups in the US. attend Digital Dealer to learn the latest solutions to future-proof their dealership.

ACTIONABLE SESSIONS

Attend 50+ sessions led by progressive sales trainers, marketers and seasoned auto executives, consultants, and thought leaders.

INNOVATIVE TECH

Explore and demo new solutions, meet with exhibitors, and access a virtual expo hall full of actionable resources with tips and techniques.

OPENING KEYNOTE: MARKETING EXPERT JAY BAER

Market share shifts in times of uncertainty. And we’ve NEVER been more uncertain. The pandemic is terrible. But it’s also the single greatest opportunity you will ever have to grow your dealership. To do so, you must REWIRE relationships with current and prospective customers. Join Jay Baer as he shares the 6 steps necessary to rewire customer relationships, convince them to shift their spending to you, and turn them into your greatest marketing and sales advantage.

FEATURED KEYNOTE: MARKETING MASTERMIND PHILLIP STUTTS

Emerging triumphant from the ruthless arena of political campaigns, Phillip Stutts will share the 5-step marketing formula that helped orchestrate over 1,200 election victories, including hundreds of U.S. House campaigns, dozens of U.S. Senate campaigns and three U.S. Presidential victories. This approach has been used by sports teams to win championships, trial lawyers to win cases and doctors to heal patients. You will learn how to apply these strategies in your dealership to dominate your competition.

CLOSING KEYNOTE: TOP HONDA & ACURA DEALER BRIAN BENSTOCK

Wasting money on advertising is no longer optional. In this session, Brian Benstock, General Manager and Vice President of Paragon Honda and Paragon Acura, will share how to harvest opportunities within your own customer base and identify ways to enhance your process for the most valuable transaction in the dealership -- transactions that fuel all of the profit centers in the dealership and for the OEM. You will learn how to combine technology and big data with artificial intelligence to geometrically improve your business as you search for the perfect prospect.

Digital Dealer

RECONNECT | REINVENT | REIGNITE

Emerald X, LLC (“Emerald”) is providing this content as a service, but such content is neither a legal interpretation nor a statement of Emerald policy. Reference to any specific product or entity does not constitute an endorsement or recommendation by Emerald. The views and opinions expressed by third-party speakers or guests are their own and their appearance on the program does not imply an endorsement of such parties or any entity they represent. Views and opinions expressed by Emerald employees are those of the employees and do not necessarily reflect the view of Emerald.